This week, luxury beauty destination ARC proudly swings open the doors to their second official store in the heart of Cape Town at the V&A Waterfront. The dedicated beauty store is an impressive 527 square meters filled with the best in luxury makeup, skincare and an area dedicated to special fragrance collections.  

The store is floor to ceiling filled with over 80 global and local brands, including fan favourites  CHANEL, La Mer, Dermalogica, Benefit and Guerlain, as well as Skoon, LeLive and Skin  Creamery. Most noteworthy is their growing list of exclusive brands, recently launching the  most-followed beauty brand in the world; HUDA BEAUTY, Wishful Skincare and Kayali  fragrances into the country as the official stockist. Look out for cult-followed favourites like  Foreo, Beauty Blender and the collectible Atelier Versace and Van Cleef & Arpels collections. 

“As a brand created to democratise beauty, we are thrilled to bring ARC and the world’s best luxury brands to Cape Town. We’re offering our community a truly unique experience and a  world of beauty that is demystified, accessible, available, and inclusive. ARC is a first of its kind,  and as we continue to expand, we hope that you’ll immerse yourself in our modern, energy fuelled and beautifully-designed store and join us for the incredible interactive experiences,“ says Marketing Executive Kelly Fung.  

The store takes the old-school beauty counter approach and turns it on its head. While you  won’t see your typical beauty consultant from the department store era, they are offering  exceptional service and expertise from their team of Architects, including makeup artists, skin  specialists, and fragrance consultants, who are on hand to help you, if you want, as an added  support to their self-service approach. Customers can look forward to dedicated areas within  the space for all their self-care needs. Browse the extensive collection of skincare products in  The Sanctuary, which offers a welcoming space for guests to find and develop their unique  skincare routine, book a Dermalogica face mapping session for an accurate skincare analysis, or  enjoy a treatment in the privacy of The Pod. At the core of the ARC, the brand is the championing  of individuality and self-expression. Get creative at The Lab, an interactive space for testing  newly launched products, expert-hosted masterclasses or perfecting your new look.  

After launching its e-commerce store in April 2021, the brand continues to stay ahead of the  curve kickstarting its sustainability mission Doing Beauty Better, to achieve an ambitious goal of  net zero. ARC takes a different approach to packaging; rather than requesting customers  purchase shopper bags, they’re donating R5 to local environmental organisation Greenpop on  the customer’s behalf if you don’t take one of their locally- made 100% recycled and reusable  bags.  

Bold enough to launch during Covid-19, ARC reinforces the brand’s commitment to responsibly  delivering the beauty of tomorrow today. By implementing health and safety measures to make  sure the store is a trusted place for customers to shop, the world continues to overcome the  pandemic. 

For launch week, customers can look forward to interactive brand activations, lots of in-store activities and treats, as well as special launch treats. 

Spend R3000.00 or more and you’ll receive a box of beauty goodies valued at R1700.00. Ts & Cs apply. 

For more info visit:

Categories: Places