After a successful string of launch events around the country including Johannesburg and Cape Town, Lee Jeans has now launched its Spring/Summer 2011 campaign.

“The City is Mine” encourages people to be passionate about their city. The brand wants the uniqueness of South African cities to be a key element in their latest campaign.

Take a leaf out of Lee’s catalogues and go explore the hidden gems in your city. It’s your city, so why not?

-Jade

Categories: Fashion