This year, Vogue Eyewear launched the #SHOWYOURVOGUE campaign: a strong message for all women around the world. Every woman has a v-side that reflects her own personality and attitude and makes her unique and beautiful, more than her external beauty. #SHOWYOURVOGUE is an invitation for you to show the world your inner beauty.
Now, Vogue Eyewear is ready to reinforce the message with the second chapter of the campaign and the involvement of a very special ambassador: Gigi Hadid. The international supermodel is known all around the world for her beauty, but there’s more than meets the eye and Vogue Eyewear will unveil Gigi’s v-sides.
Gigi’s strong personality and fresh attitude perfectly match the #SHOWYOURVOGUE vision, and that’s why Vogue Eyewear chose her to embody its values and push the campaign to the next level. A real sunglasses’ lover, Gigi totally embraces the brand’s philosophy, going further than a simple testimonial. She personally collaborated with designers to launch her own Gigi Hadid for Vogue Eyewear Special Collection: 4 sexy and trendy styles (3 sun + 1 optical) with her name on the product and the case.
Three of these glasses are the protagonists of the communication campaign. Each image reveals a different v-side of Gigi that goes beyond her external beauty.
Embracing the perfect synergy between the Vogue Eyewear brand philosophy and her multifaceted personality, Gigi Hadid’s creative vision shapes an exclusive Special Collection that reflects the essence of the #ShowYourVogue campaign: it’s all about attitude.
“Gigi’s amazing personality and fresh attitude perfectly match the #SHOWYOURVOGUE vision, and that’s why Vogue Eyewear chose her to embody its values and push the campaign to the next level,” says Greta Gervasini , Vogue Eyewear Global Marketing Manager.
Designed by Gigi, four unique frames offer an exclusive style selection that is sexy, smart, powerful and everything in-between. Playing on the Vogue Eyewear concept of “beauty that goes beyond beauty”, Gigi channels the provocative, eclectic spirit of the 90’s and the latest trends to reveal her very own V-side.
From “model off duty” to catwalk star, statement looks and retro-chic shapes interpret individual beauty from every angle, embodying the expressive confidence of women who wear their personality with pride.
Discover Gigi’s V-sides and get ready to show off yours. Available in selected optometrists and Sunglass Hut stores from June.