Media24 and Takealot have formally announced that 2 of our fav online fashion brands Spree and Superbalist will be merging as of 1 July!
The merger aims to create an new, exciting eCommerce platform for South African fashion lovers.
“Clothing and footwear sales in the UK drive a large share of the growth of online retail, with similar trends in the USA. This suggests there is room to build a substantial position in the online footwear and apparel market in South Africa.”
“Merging the two businesses into a single entity will create a larger, more focused platform on which to build a substantial online retail, footwear, and apparel business”
Takealot Group CEO Kim Reid announced that they would be in charge of day-to-day operations and business management of this new entity, namely FashionCo.