H&M is excited to announce its partnership with one of South Africa’s largest e-commerce platforms, Superbalist. This partnership will allow millions of online shoppers across the country to access and experience the best of H&M and have it delivered right to their door. With Superbalist’s unique and strong position in South Africa, this partnership is an important complement to H&M South Africa’s twenty-eight physical stores. 

“South Africa is a growth market with large potential, and we look forward to making our brand available to new customers across the country. With fashion, price, quality and sustainability deeply rooted in our DNA, H&M welcomes everyone to explore their personal style.” Says Caroline Nelson, Country Manager, H&M South Africa.

H&M will offer a wide range of products and the latest campaigns to its new online customers via Superbalist including fashion for women, men, teens, kids and H&M Home. Customers can expect to find everything from fashion pieces and unique designer collaborations to affordable wardrobe essentials, complete-the-look accessories, and motivational workout wear.

“Our vision is to offer the world’s best brands and widest choice of accessible fashion through the country’s most convenient and efficient online fashion destination. We are so proud and excited to welcome H&M to the family.” Says David Cohen, co-CEO of Superbalist.

All fashion lovers can look forward to shop H&M online at Superbalist from early 2023.

Shop online www.superbalist.com

Categories: Fashion