Hunter’s eXtreme has been announced as the new title sponsor of the 2013 edition of the Ultimate X Games & Ultimate X Concert.

Ultimate X confirmed today the acquisition of Hunter’s eXtreme as the new title sponsor of the 2013 event, which will now be referred to as ‘Hunters eXtreme Ultimate X’.

Now in it’s fourth year, Ultimate X is regarded as South Africa’s premier action sports event.  With a 60% attendance growth in 2012, the event attracts top local and international athletes as well as 6,500 spectators from across the country. The 2013 event comprises of two main elements; The Hunter’s eXtreme Ultimate X Games and The Hunter’s eXtreme Ultimate X Concert, both taking place on the 16th of February.

Features for next year include a revised Games competition with four different action-sport disciplines – FMX, skateboarding, BMX and wakeboarding which is held at the V&A Waterfront, Gateway Canal site in Cape Town.  When the sun sets, things will get a little louder with the The Hunter’s eXtreme Ultimate X Concert taking place at the city’s newest nightclubbing venue, The Dragon Room. Up to two thousand revelers will be entertained by some of the country’s most popular bands and electronic DJ acts into the early hours of Sunday morning.

“Hunter’s eXtreme is all about social stamina and making the good times last longer, which is why partnering with this event suits the brand perfectly”, comments Ben van Der Merwe, Junior Brand Manager of Hunter’s SA.  “Keeping our consumers refreshed is one thing, but supporting an event that promotes an active lifestyle whilst encouraging people to live life to the fullest is very exciting platform for the brand and we’re delighted to be able assist in bringing fans the ultimate in extreme sports entertainment.”

Markus Museler, owner of the event, had the following to say about Hunter’s eXtreme’s involvement: “We are super stoked that Hunter’s eXtreme has joined the Ultimate X family and will be working alongside us to help grow action sports within SA. Through our involvement in and exposure to related action sport events fromacross the globe, we are also confident that 2013 will be our most extreme spectator experience to date”.

The partnership was procured by specialist sponsorship agency One-eyed Jack.

For additional information about the Hunter’s eXtreme Ultimate X 2013 please visit or for the latest event updates follow @ultimate_x_ on Twitter.

Categories: Events Sports