Nando’s South Africa is making no bones about its support for a debate currently raging in educational circles with a brand new tactical campaign, “Hlonipha ulimi lwakho,” exclaim the print adverts that are appearing in several newspapers today.
Translated as “Respect your (mother) tongue” the headline picks up on a heated discussion around the dropping of Xhosa and Zulu in many former Model C, English-instruction primary schools countrywide. This comes as the 2012 foundation phase learners are being taught a new curriculum that requires them to do only one extra language – in most cases, Afrikaans.
In true Nando’s style, “Hlonipha ulimi lwakho” comes with a humorous twist on a serious subject.
“Respect your (mother) tongue: Give it a taste of our delicious Peri-Peri, flame-grilled chicken,” reads the full copy in the tactical advert – effectively joining two of Nando’s South Africa’s key attributes: talkability and the eating of the best Peri-Peri, flame-grilled chicken on the planet!