Edgars Melrose Arch set the scene for a high-profile launch event, hosted by Edcon CEO Jürgen Schreiber and SA Fashion Week Director Lucilla Booyzen. With Edgars being the official retail partner of SA Fashion Week it seems only natural that they would introduce ‘The SA Fashion Week Designer Capsule Collection’ which in essence provides local designers ample floor-space with unparalleled access to the high street shoppers and fashionistas!
All designers are personally responsible for selecting the designs that they sell and managing their areas in the store. The SA Fashion Week Designer Capsule Collection will be available at Edgars’ flagship store in Melrose Arch, Johannesburg for an initial period of six months.
Black Coffee, Clive Rundle, Cloche, Colleen Eitzen, Lunar and Two are the permanent designers that comprise the core of the capsule however, other designers such as Silver Spoon, Hermanna Rush and Rubicon will be added to the fabulous fashion mix on a monthly basis, rotating in groups of three.
Head down to check the collection out at Melrose Arch from Wednesday, 21 September to Thursday, 20 October.
-Jeanne
