Live life to the fullest but ‘Regret Nothing’. No Regret Friday is a movement that has been created to encourage South Africans to be responsible about drinking and driving

Since its launch on 1 July, No Regret Friday, has had more than 10 000 South Africans visiting the site and more than 43 000 page views with people spending more than four minutes on the site.

No Regret Friday is a part of the Reality Check brand. Last month, SAB filmed a series of new ads at roadblocks around South Africa, check this one out:

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