A group of the beauty, magazine and modeling industry’s most respected players will combine forces to groom 13 young women from inexperienced candidates into accomplished models on Mzansi Magic’s new reality TV show – Diamond in the Ruff.
The project will embark on a nationwide search commencing in Bloemfontien on the 30th September. A key focus of the show is that amongst the candidates will be plus size models. Women between the ages of 18 and 25 who are legally resident in South Africa, or South African citizens – are eligible to enter.
The show will select contestants from 8 South African cities and towns– Johannesburg, Bloemfontein, Kimberley, Cape Town, Musina, Durban, Polokwane and Kroonstad. With a deliberate focus on recruiting candidates from both the country’s major centres and smaller towns, by scouring the country, Diamond in the Ruff is looking to reach as broad and diverse a group of potentials as possible.
Bloemfonten – Friday, 30 September – Mangaung Metro Municipality – Braam Fischer Building, Rose Hall – Nelson Mandela Drive and cnr Maarkgraat Str
Kroonstad – Saturday, 1 October – Flavius Mareka FET College, Kroonstad Campus – Beukes St.
Durban – Wednesday, 5 October – City Lodge Durban – Cnr Silvester Ntuli (Brickhill Road)and K.E. Masinga (Old Fort Road) ,Durban,,
Kimberley – Saturday, 8 October – The Big Hole Mine Museum Boardroom, Tucker Street
Cape Town, Wednesday, 12 October – 5 Welgemeend St, Gardens
Musina – Saturday, 15 October, Musina City Hall, Patharrison Street
Polokwane – Sunday, 16 October – Zanami Lodge- 44 Plein St
Johannesburg – Tuesday, 18 October – The Shine Studios, 115 Smit street, cnr Henri, Braamfontein
Once selected, the candidates will be transported to a model flat in Johannesburg, where they’ll be guided in their training by ‘fairy godmothers’ – a group of established models, including Lerato Moloi –Face of Africa Finalist and Elizabeth Arden brand ambassador. They will also participate in a weekly adjudication process by a judging panel made up of Megan Kruger of the Shine Group, GQ South Africa associate editor and writer Siphiwe Mpye, and stylist, fashion writer and presenter Noni Gasa.
Diamond in the Ruff is a co-production between Dreamcatcher and Brainstorm Entertainment – the show will air weekly on Mzansi Magic channel 107, and promises to deliver amazing reality programming on a weekly basis.