Gert-Johan Coetzee along with tech giants Vodacom and Samsung have joined forces for an exclusive bespoke fashion, music, and tech collaboration, to celebrate Coetzee’s new Spring/Summer ‘22 collection.
The showcase is taking place Vodacom World, the home of digital innovation, Friday, September 30th, and will be an exemplary celebration of craftsmanship and creativity with Gert being a headliner alongside Lerato Kganyago and the soulful J’Something.
In his new collection offering, Coetzee used the rich symbolism behind the sunflower against the African sunset to emphasise the importance of always following the sun in pursuit of great horizons. Also dubbed ‘the happy flower’, it reminds us to seek out positivity and strength in all our endeavours and personal pursuits.
Gert’s translation of the sunflower in this collection relays memories of his early childhood of vast lands filled with bright yellows and greens against a canvas with brush strokes in hues of reds and blues, especially seen as the sun sets over the South African sky. The sunflower encapsulates everything Gert-Johan Coetzee stands for; happiness, unity, and constant inspiration to face the sun and to see the positive in everything around us.
Vodacom and Samsung joined forces with Coetzee to create a signature Red experience, exclusive to Vodacom Red customers.
Vodacom Red VIP is the flagship of the mobile provider’s contract offering with a range of benefits designed with you in mind, including theft and screen cover as well as unlocking exclusive signature experiences and so much more.
The elegant combination of Samsung, Gert-Johan Coetzee, and Vodacom folds fashion, music, and technology into one unforgettable evening celebrating with their mutual VIPs.
“At Samsung, we use the power of community and technology to unleash the full potential of our device stories. Our partnership with Vodacom Red means that as a brand, we are able to extend culturally relevant stories of our devices that reflect the consumer’s world. With this campaign, fashion, music, and technology unfold through our foldable devices. The Galaxy Z Flip4 and Galaxy Z Fold4 are bringing a completely new perspective to the world of smartphones. They don’t just change shape they change your behavior – once you’ve flexed, there’s no going back to flat. Like fashion, the Galaxy Z Flip4 is testament to Samsung’s dedication to superior craftsmanship – every component in both form factors has been thoroughly analysed to deliver a truly optimised experience that meets the needs of our most dynamic users.”
ShopGert.com has officially launched its app on iOS and the Google Play Store! You can download it now and shop Gert’s amazing looks.