Last night THE PLASTICS launched their music video for CAROLINE at Zula Bar in Cape Town and it was incredibly well received.
“CAROLINE is about meeting someone that makes nothing going on around you matter. It’s all about being in that moment.”
Shot in April and directed by Thomas Ferreira from 187 (who has made music videos for the likes of Jack Parow, The Dirty Skirts and Die Heuwels Fantasties), CAROLINE is their second music video offering from their debut album, Shark, after the release of Caves in December 2010. “CAROLINE has always been one of our favourite Plastics songs. We wrote it while we were still a 3 piece, before Arjuna joined the band, but it only felt right to release it on Shark. The softer songs are always a bit more difficult to put together than the party ones because they rely more on the dynamics and the touch of the band carrying them. So CAROLINE was definitely a major step forward for us. Our previous videos have always been for the more upbeat songs, so we wanted to release something different for a change.” The video was filmed at band member Karl Rohloff’s house in Vredehoek, also known as ‘Ground Zero’. “It felt surreal to have my house lit up like a movie set! We’ve been wanting to shoot a video there for ages and it came together remarkably quickly, thanks to the help of the crew and our friends!” says Karl. CAROLINE as a song is a completely different offering than Caves. Whereas Caves is more of a party song, CAROLINE called out for a more sombre, introspective video. The Plastics have always thought of the CAROLINE as something you can put on in the background and make out to. It’s a romantic song; and the video captures that atmosphere extremely well. Everyone can identify with the romance theme surrounding the video. As always with The Plastics, there are a few quirky moments whilst the video manages to demonstrate the signature The Plastics flavour.
CAROLINE will be launched on national television on the 1st of September on MK’s Studio and The Plastics will be touring up country for the first time since the release of their debut album, Shark, in July 2010. On the 1st of September they will be appearing on MK’s Studio 1 for an interview and live performance, catch them on the 2nd of September at Arcade Empire in Pretoria and on the 3rd at Unit 11 in Durban with The La Els and Isochronous.