PUMA and FENTY Creative Director Rihanna turn up the heat with the introduction of the fourth season of FENTY PUMA by Rihanna – a vibrant, unexpected mashup of high fashion, extreme sports and beachwear.
“This collection is a mix between two worlds: motocross and surf,” explains Rihanna, with the introduction of two main apparel drops under two distinctive creative directions: beach chic and motorsport. Expect neon hits, wet-looked gel prints, wetsuit pullers and rubber patch.
In paying homage to PUMA’s history in motorsport, Rihanna transforms classic performance racing gear into runway-ready looks decked in tech materials such as lightweight leathers, nylon and air tech mesh.
Standout styles dropping soon include the the Cleated Creeper (R3 299), which features neoprene materials and gravity-defying translucent stacked soles and bungee cord laces. Shown in the featured image above.
The FENTY PUMA by RIHANNA Spring/Summer ’18 collection drop 1 and drop 2 are available from 30 March 2018 at PUMA SELECT Cape Town, PUMA SELECT Braamfontein, PUMA Sandton, PUMA V&A Waterfront, PUMA Gateway and selected retailers nationwide. Further drops in May.
Get a load of the SS18 FENTY lookbook in the video below: