TUMI has announced the release of a global campaign to coincide with the launches of TUMI’s newest women’s collections, Georgica and Mezzanine, and the Fall 2018 launches of key collections, Voyageur and Mariella.
As travellers, we all have more than one mode. Sometimes we need to explore, sometimes we want to show off a look, while other times we just need to get down to business. We are never just one thing, which means we are never on a single journey. The TUMI women’s campaign showcases TUMI’s range of unique women’s product which allows you to shift appearance, location, and motivation with ease as you connect from one journey to the next, so you never have to be one thing. You can be them all.
“Being a part of this TUMI campaign has been an incredible experience,” says Rosario Dawson. “I’ve loved expressing each of these personas, creating bold statements and communicating powerful actions through each journey.”
Georgica, Mezzanine, Voyageur and Mariella will be offered in a range of styles, sizes and colours and will be available TUMI stores in Sandton City and Canal Walk, as well as Wolmans in La Lucia (Durban).