Premium drinks company, Truman and Orange, is supporting SA’s bars by donating R10 for every Negroni or gin-based cocktail made and posted on social media, tagging them with @trumanandorange.
Since 2013, bars across the world have celebrated Negroni Week every June while raising money for charitable causes. Now more than ever, we need a drink and we need to support the people behind the bars where we have spent many happy hours pre-Covid-19.
Despite the official Negroni Week being postponed to September, Truman & Orange is calling on South Africans to pay homage to the classic cocktail, and SA’s bartenders and mixologists, throughout the month of June.
Here’s how to enter:
- Mix a Negroni (or a gin-based cocktail)
- Post your creation on social media
- Mention the ingredients and measurements
- Tag @trumanandorange
- #NegroniChallenge
Truman & Orange will donate R10 to a Covid-19 relief fund for a bar of choice. It’s that simple. You can mix – and we will donate – as many times as you like!
What is a Negroni?
The Negroni is an Italian cocktail made from one part gin, one part vermouth rosso and one part Campari. The aperitif is stirred (not shaken), built over ice in a rocks glass and garnished with a slice of orange or with orange peel.
Ingredients: 1 part Gin, 1 part Campari, 1 part sweet red Vermouth
Preparation: Stir into glass over ice, garnish and serve.
Served: On the rocks
Standard garnish: Orange peel
Drinkware: Old Fashioned glass
Terms & Conditions:
- Truman & Orange will donate R10 for every picture of a new Negroni cocktail or gin-based cocktail that is uploaded on social media, tagging @trumanandorange and #NegroniChallenge.
- To qualify for a donation, the post must:
- Feature a photo of a Negroni or a gin-based cocktail made by the poster.
- Mention the ingredients and measurements
- Be a photo of a new cocktail (i.e. not multiple posts featuring the same cocktail)
- Be uploaded on Twitter and/or Instagram and/or Facebook.
- Tag @trumanandorange.
- Include #NegroniChallenge.
- Truman & Orange will pay R10 for each of the three qualifying social media platforms that the post appears on, i.e. if the same post appears on all three platforms, Truman & Orange will donate R30.
- The campaign will run from 1 June – 30 June 2020.
- The donations will be calculated based on the number of qualifying social media posts.
- At the end of the campaign, Truman & Orange will announce the total amount to be donated.
- The outlet to be awarded the funds will be chosen by Truman & Orange.
