The Global Poverty Project announced a star-studded line-up to Africa’s inaugural Global Citizen Festival on Monday.
The star-studded event is due to take place on December 2, 2018 at FNB Stadium, Jo’burg.
Beyoncé, Jay-Z, Ed Sheeran, Usher, Pharrel Williams and Chris Martin are among the local and international artists who have signed up to perform in honour of the 100th anniversary of Nelson Mandela’s birth – and to the campaign to help end extreme poverty.
Other participants include Oprah Winfrey, who will deliver the keynote address, Forest Whitaker, Tyler Perry, as well as Naomi Campbell.
Tickets to the festival are available without the need to pay, but to score a ticket, fans will have to put in some work.
To be one of the 100,000 festival-goers, you have to take a series of “action journeys” that will start on August 21.
“These are short segments of time during a short period of a campaign where you can earn enough points to enter the draw,” explained founder of the Global Poverty Project, Hugh Evans.
“If you earn enough points and keep earning, you can enter more times. So, it’s essentially gamified: the more actions you take, the more points you earn and the more times you could enter the lottery and therefore your greater chance of winning a ticket. Its democracy at work,” said Evans.
Here’s how the sign-up and point earning process is carried out for global citizen events around the world:
1. Download the Global Citizen app (free from the Android and Apple stores) and sign up.
2. Select which global issues you’d like to take action on; options include education, the environment, girls and women issues, health, finance and innovation.
3. Earning points by taking action & Pledges
4. Entering the lottery for festival tickets
After amassing points by raising awareness on key socioeconomic issues around the world, you’ll be given chances to enter into draws for tickets to various events.
“The point threshold is designed based on an individual point journey, which we change each time. You need to sign up at globalcitizen.org.za to be part of the first action journey which starts on August 21st. Put that date in your calendar.” says Evans.