Street art has previously been an act of rebellion but has since become a celebration of creatives and an artistic medium for social progress. Converse has launched a campaign in cities across the globe, including South Africa, painting sustainable murals and bringing new meaning to street art.
Here in South Africa and in the spirit of Heritage month, the mural is located on Commissioner Street, Maboneng. Seth Pimentel, the artist responsible for producing the mural, further reflects on what inspired his design: “I wanted to comment on our collective beauty and energy through our heritage highlight our distinct nature of community, Love, Strength, Connection. Celebrating our individual cultures, languages, ethnicities, but our collective love for ourselves and our land. Tangibility. Touch. Connection. The mental, physical and spiritual connection.”
As cities reopen and recover, the hope is that these murals can be a bright spot: provoking dialogue on the role art plays in our daily lives and on the streets and reflecting a more sustainable and equitable future through the messages from local young creatives.
Converse is actively looking to keep the momentum going, working with local artists across the globe to support its mission to create fresh air in cities. To learn more about Converse City Forests, visit www.conversecityforests.