adidas Originals pays homage to its 90’s roots with it’s newest female silhouette, Falcon. The debut campaign, in all it’s millennial pink glory, features one of the most talked about style icons of the year, Kylie Jenner.
1997 was seminal as a year during which two icons were born: the adidas Originals Falcon Dorf runner. A shoe which paid homage to the attitude of the time, and Kylie Jenner who is one of the most-recognized people on the planet, a beauty business mogul and creative visionary who refuses to allow anything to stand in her way.
Mined from the adidas Originals archives, two-decades on, Falcon is reborn for a new generation. Whilst staying true to the core values that established it as a revolutionary force back in 1997, Falcon is fresh and evolved in a grey, pink, black, and blue colourway.
The debut silhouette from the adidas Originals Falcon collection is set to drop on Thursday, September 2018. The silhouette will retail for R1,599 at adidas Originals stores, adidas.co.za and selected retailers across the country.
