Cara Delevingne is now the newest brand ambassador for PUMA. She is the face of PUMA’s new “Do You” campaign, which “aims to inspire confidence in women everywhere.”

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“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults.  ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something.”

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Looking at smoking hot, and ripped, as ever, Cara joins the likes of Rihanna and Kylie Jenner on the Puma’s ever-expanding women’s roster.

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Launching this month, PUMA’s “Do You” project spans across multiple categories, from its running and training to sport style collections!

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Categories: Fashion Sports