The Nelson Mandela Foundation recently launched a clothing line featuring garments marked with ‘46664’, Madiba’s prison number, as part of a fundraising campaign to counter HIV.
The line, manufactured by South African company Seardel, debuted at a leading Johannesburg store and includes men’s shirts, polos, and jeans bearing the famous anti-apartheid ‘Hand of Africa’ symbol as a logo. Women’s dresses of various colours are also available.
Initially available in the Stuttafords chain of stores in South Africa, Botswana, and Namibia, the label hopes to open its own specialised shops next year and is looking to sell the products in Europe and the United States.
Between seven and nine percent of the revenue generated by the clothes will go to Mandela’s foundation, which is committed to battling the spread of HIV and AIDS.