Woolworths recently launched its two newly reinvented clothing lines Re: and Studio_W and I was lucky enough to secure an invite to the “fashion event not to be missed”, as they described it.
On arrival guests were ushered towards a long line of smartly dressed, good looking girls behind computer screens and asked to ‘register’ before being let loose in the store. Glasses of bubbly, vino and non-alcoholic sparkling wine flowed freely, and the nibbles on offer were like mini taste bud explosions in the mouth. Good thinking, Woolworths; fill up the bellies and warm up the hearts. Organisers did a fantastic job of turning the store into a professional looking runway, and as the announcer stated that it was time to be seated the eagerness to get some good spots was clear.
Jeannie D, MC of the event, gave a glowing description of what to expect. Her bubbly onstage presence and charm was almost enough to excuse her corny jokes (she confessed she wrote her own script). After a short but warm introduction from Woolworths’ CEO, Ian Moir, the show got on the road (or should I say ramp). First up the audience got to see some stunning women and men don the new Studio_W range. There seemed to be a never-ending flow of ripped guys and stunning girls walk the runway.
The new line is Woolworths’ take on urban fashion. The colour scheme (greys, browns, orange, and greeny-yellow) is surprising but the new range has great fabrics and cuts that the brand’s existing followers will enjoy stocking their cupboards up with. Without a doubt the highlight of the evening for almost everyone in attendance had to be the live band looping a standard version of “I love rock ‘n roll”.
If the audience was switched on enough they may have picked out The Dirty Skirts drummer, Mark de Mendez, Machineri’s Sannie Fox (lead singer and guitarist) and Andre Geldenhuys (guitar) along with Gabi-Lee Smit of The Pinkertons on vocals. While they jammed out the Joan Jett and the Blackhearts classic, fresh-faced and hip youngster modelled the newly youngified Re: range. It has the feeling of a Tommy Hilfiger ad; very corporate rock ‘n roll. After the show guests were invited to spend their money at the bar and on the new clothes while looking great for the Top Billing cameras. The best part? Everyone was given discount vouchers for the new awesomeness that Woolies is offering. Great show.