W is the sleek minimalist name of the new fashion magazine launched by Cape Town-based New Media, on behalf of Woolworths. The fashion complement to the award-winning food magazine Woolworths TASTE, W will be a customer reward to 350 000 Loyal and VIP Woolworths cardholders, who will receive the magazine free of charge. The new custom glossy from New Media premieres with the Spring 2011 issue.

Categories: Fashion