SUNGLASS HUT UNLOCKS SUMMER & OPENS NEW V&A STORE

Leading global retailer for premium eyewear, Sunglass Hut, is celebrating summer with their latest #MadeForSummerSA local campaign. Kicking off with the debut of their brand-new retail store located in the heart of the V&A Waterfront Boatshed. Serving as a gateway into the summer season, the eyewear retailer hosted a VIP invite-only launch for key opinion leaders last Wednesday evening- followed by an exciting music performance by the likes of Jimmy Nevis, Vicky Sampson, Alt Ego, Arno Carstens and many others.

“We wanted to do something different from the normal store opening concept. We landed on the idea of a Musical Celebration that would be open to all people from Cape Town and streamed on Social Media to the rest of the country. Cape Town has a rich musical history and what better way to appreciate this iconic new location than shining much needed light on our rich talent base.” – Earl Kopeledi Marketing Manager. A unique lifestyle eyewear destination, the Sunglass Hut Boatshed store will offer customers the opportunity to experience a summer like no other.

With mirrored lenses being the must-have trend this season, the #MadeForSummerSA campaign celebrates every shade under the sun and encourages fanatics to find a unique pair of sunglasses that best represents their personality. Life is made up of instant moments and who you are from one moment to the next is up to you. Every pair of Sunglass Hut shades guarantees to bring these special moments to life.

The Sunglass Hut Summer campaign includes an in-store activation that customers can interact with, allowing them to unlock summer and win R250 000 in prizes. The store, which is 100sqm, is the largest Sunglass Hut outlet in South Africa, hosting a variety of luxury brands including Ray-Ban, Prada and Dolce & Gabbana and many more – for both male and females.

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