It’s common knowledge that Latin America is increasingly establishing
its well-earned mark within the international fashion arena and
Argentina doesn’t fall short of this reputation. With its mixture of
bohemian urban cool and chilled countryside lifestyle, combined with the
countries cultural roots, the Argentines have developed a classic little
piece of their history into an upcoming stylish fashion trend.

Based on the traditional alpargata shoe worn by the gaucho workers
since 1830, PAEZ is a lightweight canvas shoe with a leather cushioned
insole, light weight foam mid sole and an EVA rubber sole for traction.
The canvas is designed to stretch and mold to the shape of your foot
within six hours wear, so it is advised to get a pair that fits snug.

Since it’s launch in 2006 PAEZ has become an international hit with
shoes flying off the racks in countries such as Hong Kong, Switzerland,
Brazil, Italy, Portugal, the US and the UK, to name a few. Even fashion
icons such as the Olsen twins have been spotted sporting a pair of these
comfortable shoes as well as Local Durban DJ Funky G.

PAEZ made its official launch on South African soil in mid December
2010 after Justine Langford, PAEZ Brand Manager for South Africa,
discovered the local shoe wandering the back streets of Buenos Aires
during a backpacking trip through the South American continent. They are
fast becoming a hit among fashion conscious shoppers country wide with
stores in Johannesburg, Pretoria, Cape Town, Stellenbosch, Durban,
Pietermaritzburg and Grahamstown.

PAEZ has now launched a range of mid-high lace up boots as well as a
childrens’ range, which are soon to be seen in stores around
South Africa.

Unlike their competitor brands, PAEZ are born and raised in Argentina,
making them 100% authentic. They support fair trade restrictions and are
manufactured under strict no-sweatshop guidelines as well as ensuring
minimal impact on the environment during and after the production
process. All their packaging is eco friendly and the shoes come in eco-friendly bags.

Visit www.paezsouthafrica.com for more info.

-Gabriella Chelini

Categories: Fashion