PUMA has signed a long-term partnership with singer, actress and social media queen Selena Gomez, welcoming her powerful influence into their upcoming creative campaigns and product developments. Selena will start working with PUMA immediately and will appear in the brand’s newest campaign for the Phenom women’s footwear drop.
Posed seductively in a velvet PUMA logo crop top, Selena took to Instagram last night announcing the partnership to a personal audience of over 127 million followers with the caption “Officially a part of the fam”. The 25 year old role model who recently underwent a kidney transplant is the perfect match for PUMA bringing her unique brand of integrity and drive to the table as an active voice for the brands consumers.
“Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model,” said Adam Petrick, Global Director for Brand and Marketing for PUMA. “In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”